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Many broken belief systems that exist do so because of a misinformed understanding of how the world works through naive idealism, with various special interests paying to syndicate misinformation that coincides with their current business model to foster culturally constructed ignorance - agnotology. It is not a bubble. This time is different. Who was behind that lie? The bankers, the mortgage brokers, the Realtors, bond raters, hedge funds, construction companies, media running real estate ads, local government tax revenues, current home owners who kept seeing their "savings" go up while doing nothing. Some of those people did not intentionally aim to be deceitful, they just believed a convenient lie that fit with their worldview. And so the bubble grew until one day the fraud was so integrated into society that there was simply nobody left to sell to. Then the bottom fell out. The rule of law was SELECTIVELY & arbitrarily enforced against a few, even while companies that made sworn statements admitting to doing literally millions of times more damage were not penalized, but rather bailed out / promoted.
Bowen testified on April 7 before the Financial Crisis Inquiry Commission created by Congress. The rule of law only applies to those who lack the resources needed to subvert it. Socialism for the rich, capitalism for the rest! Wachovia was a strong brand. A true pioneer and market leader in the drug money game, which funneled over 1/3 TRILLION Dollars onto the hands of drug dealers. For the crime they got a slap on the wrist. There was no jailtime. There was no honest attempt at the rule of law. The same is true online. Those who exhibit desirable characteristics are promoted & those who do not fit such a frame are left to fight amongst other losers in the market. Being grounded is not a way to get positive headlines. Saying that the web is becoming just like the fraud laced offline world would be considered in poor taste. If you manufacture evidence that your LinkedIn votes are directly tied to better Google rankings then outsiders who are unaware of the workings of your industry may syndicate that misinformation.
Even if you run a public experiment that fails it still shows you are trying new things (are cutting edge), and is a low cost branding exercise. Just like how MLM folks say you can get rich by using the same system they used to get rich. Everyone wants to sell a life worth living, even if they are not living that life, but rather sentenced to life in prison. Most profitable belief systems sell into an existing worldview but with a new hook on it. Most new marketing approaches are all about pushing the boundaries of what exists, probing to find the edges. Some people do it on the legal front, others probe on the ethical front, and yet others are just more creative & try to win by using technologies in unique ways. If you never fall off a cliff and never have any hate spewed your way then you are likely a bland marketer who hasn't done very much.